MCF III, Inc.

Corporate Headquarters :

West Coast Office

Voice:(818) 804.5474

East Coast Office
365 Boston post Road #131.
Sudbury, MA, 01776

e-mail

President's Office
Marketing & Press Relations
Product Development
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a Delaware corporation.

HISTORY

DIY-Expertbot

The Product
Chiron™ is a proven Artificial Intelligence like ("AI") tool, able to create the very realistic illusion that a client is actually interacting with another human. MCF's Chiron™ technology is the next generation in the convergence of Internet and telephony customer interaction. It can be used for help, learning, entertainment or education. With over tens of millions standard responses built into the core technology we are ready to customize it for you.

MCF III provides front-end solutions for companies who want the personal touch in responding to their customers needs. Using real world testing the Chiron systems can address many applications where no satisfactory solution currently exists. Relative to present generations of AI technology, MCF's new generation with the "human touch" of interaction is significantly more proactive. Other AI technology is only reactive. When you ask other "AI" a question, they gives you only a single answer and comes to a grinding halt.

MCFIII is the most powerful "Artificial Intelligence like" technology publicly available for any price. Our patent pending technology has over nine years of full time development. It is a proven technology that has been in real world use around the globe for one and half years. We have had over 100,000 users worldwide, they have helped us prove, polish and improve Chiron.

The Human part.
DIY-Expertbot has the personality to make your customers feel comfortable. We can build a profile on their likes and dislikes from the minute they start to talk. It can be modified on the fly when things change. This follows the real world model of going into a class where the teacher and assistant remembers you and your history.

This is cutting edge technology DIY-Expertbots can be as friendly and as comfortable for customers as a cartoon, to a real live interactive video clips of of your corporate spokesperson. This interactive technology gives them the ability to get the answers they are looking for with their computer.DIY-Expertbot: A picture is worth a 1,000 words.

Sandy:How do I do that?
Expert:You will need a washcloth to protect the chrome and a simple pliers like this. Let me show you how.

Our DIY-Expertbots (computer-personalities) can have different video for each unique personality or situation. The DIY-Expertbot could be a Plumber, electrician, Lawn & Garden or even home designer. Showing how to do a project, during instructions and movies the customer can talk (type if using Short Message Service "SMS") to the DIY-Expertbot. The DIY-Expertbot will seem to be a live web cam chat during the lesson. At times the DIY-Expertbot video could be paused in a natural manner. The DIY-Expertbot would stop naturally as if listening to a question in a web cam type of video. This creates the illusion that you are really in the situation like fixing a kitchen sink and posing questions and answering them to the DIY-Expertbot. Keep in mind the DIY-Expertbot is also proactive and reacts in a very human way asking questions.

Distance learning
Each DIY-Expertbot teacher can be different and do things in a different way. The computer-personalities always make the chat always unique and personal. They will refer to the customer by their name along with casual personal comments like "Yes <customer's name>, this is how you put the Teflon tape on."
With computers and our AI, it can be a constant resource for the customer.

Additional AI with Human assist
• Web (video controlled by human operator and LIVE text chat)
• Phone help line (video controlled by human operator ie press #29 to have the DIY-Expertbot remove a strip of wall paper.)

At each visit, MCF’s sophisticated “learning database” tracks and stores interesting user input, phraseology, and behavior which can be utilized anytime in the future to create more “personalized” responses by the Chiron product. Profile building is constant with Chiron. Data Mining to customize follow up emails to personalize all interaction with the end user is unprecedented. We can "personally" endorse or probe for information you want, all naturally within the constant interactive casual chat. For Example: DIY-Expertbot ”Have you looked at our Painting tips for your whole house DVD? I think it would help on this project.”

Revenue Overview
Products using Chiron will reveal a client's desires and personal preferences which can be matched with your products, services or offers, in a highly direct and relevant manner. This target capability will offer multiple complimentary avenues to derive revenue. Here is a small sampling or revenue generators:
• Sell as a stand-alone product CD.
• Internet version, charge a small monthly fee.
• Provide Data mining capabilities to you.
• Charge other manufacturers for a product placement movie. For example: Branded PRODUCT pays for the movie of their product being used on the site. I.e. product placement or an infomercial Ad type of thing.
• Banner ads based on location and chat the human is having with the cyber-personalities For example: Branded PRODUCT Faucets.
• Allow customers to send web cam or photos in email to a human for real time professional advice.

Sub markets
• Have DIY-Expertbot promote a product, brand name products service etc with links to outside web sites.
• Surveys for information you or others might want or need. I.e. did you let the glue dry for 8 hours today? Did you understand how to use <topic> during a conversation? This would be in a very natural chat with the customer.

Facilitating other sales
• DIY-Expertbot can a have huge Product information database for monetizing it.
• Suggest services and products to the customer based on chat. “I don’t know what color to paint my kitchen...”
• Selling products or other services recommended by the DIY-Expertbot to the customer:
For Example: Branded PRODUCT Glue Gun can be based on customer’s history and chats and what they disclose to the DIY-Expertbot. With our data collection and profiling being built minute by minute from the ongoing chat, Laser targeting of other products or services is now available to know what to recommend.

Always getting smarter
• It allows additions and changes on the fly.
• It saves logs for changes and data mining.
• It has the ability to alert a human operator to handle when DIY-Expertbot does not know something. Later that information or logs can be woven into the DIY-Expertbots database for the future.
• HELPERs cyber-personalities. Example: The customer has been interacting with a Plumberbot. The human asks a question that the Plumberbot would NOT know like, “How do I put my light fixtures above the sink ?” The Plumberbot Expert could say. “Hold on < customer’s name > Dani < Electricianbot Expert > should answer that”. This would pass control over to that expert DIY-Expertbot in a very seamless way.
• Pre project and post project. How the project went and what can I do next.
• Build profiles based on projects they have talked about for next chat.

Technology
Each of our MCF database servers can presently handle up to 3,000 clients simultaneously per low cost retail computer. A single T-1 connection can allow 63,000 users at the same time. Our robust scaleable system can, if needed, be scaled up to serve simultaneously ten million (10,000,000) clients.

Conclusion
MCF is designed to give its licensing partners the most powerful and flexible platform for inclusion in their own products. With Internet connectivity, there can be constant updates, additions and functions at anytime our partners wish to be as current as next month’s fashions.

This summary is only the tip of the iceberg of what Chiron can do. To keep this summary brief we are only able to touch on a few items here. As you can see this is unprecedented as a revenue generator, a customers education tool and cost control addition.

A very simple of this technology is available at http://www.mcfiii.com/DIYDemo1.html
You will need to enter your password to run the demo. Your password is MYDEMO
This mini demo is made of only 12 small video clips. A production version would use 100's of them and 1,000's of other questions to respond to. The chat part is just as limited in this quick sample.

Information and custom pricing requests may be directed to: ScottMcTyre@MCFIII.com

Designated trademarks, product ,service names and brands are the sole property of their respective owners.

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